The scheme “Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP)” was launched by the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, in November 2008. The branded (Generic) medicines are sold at significantly higher prices than their un-branded generic equivalents, though are identical in therapeutic value. Given the widespread poverty across the country, making available reasonably priced quality generic medicines in the market would benefit everyone.